Introduction
Jetstar Asia Airways Private Limited operating as Jetstar Asia, is a low-cost airline based in Singapore. It is the Asian offshoot of Qantas' Jetstar Airways. It operates services to regional destinations. Its main base is Singapore Changi Airport.
The airline anticipates profitability in 2009, although there were indications that this may happen earlier due to better performance in 2007. On 16 April 2008, the company announced that it has gone into the black in the year ended 31 March 2008, with an increase of 20% in number of passengers carried and a passenger load factor of over 75%, an increase of 4% over the previous year.
Features
Business ModelJetstar uses a B2C (Business-to-Customer) virtual storefront business model for their website. Travel services provided includes Flight booking, Hotel Booking, Travel Insurance and Car Rental. Travellers can just book their flights through the website and even settle their problem of lodging, insurance coverage and airport transfer by booking through the same website. Less time will be wasted and travellers do not have to go through the hassle of approaching another organisation.
Payment Scheme
1. Credit Cards - Visa & Mastercard
2. Cash - Only in Singapore at SingPost outlets and 7-11 outlets
3. NETS - Only in Singapore at SingPost outlets and SAM kiosks and 7-11 outlets
4. Cash Card - Only in Singapore at 7-11 outlets
Online Security
For the protection of customers, Jetstar provide a secure server for those services that contain confidential information. This information is encrypted using the Secure Socket Layer Protocol (SSL), that was developed so that only the intended recipient should be able to decypher messages addressed to them. This will significantly improve security of data provided by or for members.
The strengths of Jetstarasia.com
1. This website is extremely user-friendly. Jetstar's aim is to provide consistent low fares to Australian, New Zealand and Asian leisure travellers and Jetstar has been awarded the 2008 SkyTrax Best Low-Cost Airline Award in 2 categories; Best Low-Cost Airline in Asia and Best Low Cost Airline in South East Asia.
2. By booking through the website, travellers can enjoy a lower rate as bookings made through Call Centre or Airport Service Desk will be at least S$10 (or equivalent) per flight more than those made through the Internet.
3. Jetstar's Online Booking Engine allows you to search for flights and fares up to 6 months in advance.
4. Airport Tax is included in the booking so travellers can avoid the hassle of having to calculate the Airport tax seperately.
5. The amount stated in the booking is the Full charge which includes all neccessary charges, which means there is No Hidden Charges.
6. As destinations are added from time to time, travellers can see the latest list of destinations from the drop-down list on the website's homepage.
7. Jetstar is a "Ticketless Airline" which means no tickets will be issued after making booking. Travellers can check-in with just the itinerary emailed/faxed to them, and their passport. By not issuing "paper" tickets, the associated savings are passed on travellers. And that means Jetstar make air fares more affordable.
8. Travellers do not have to register as a member to make a booking online. But if travellers do register, they can save the hassle of filling up their details again the next time they book a flight. And Jetstar can notify them of any new promotions.
The weakness of Jetstarasia.com
1. Travellers cant pay a deposit for their bookings first as all bookings online must be paid in full.
2. The "insurance" stated in traveller's booking refers to aviation insurance that covers Jetstar, not travellers, and this could be misleading.
3. After booking, travellers will only be presented with an acknowledgement page - stating a Booking Reference Number and a CONFIRMED status. There is no hardcopy of this acknowlegement mailed to travllers and some travellers may feel insecured.
4. Online booking can only be made for up to 25 people. If a larger group booking is needed, travellers will have to call the call centre. (not toll free)
SHAW
Introduction
The Shaw organisation is a film distribution company and movie theatre chain founded by the Shaw brothers, Run Me shaw and Run Run Shaw in 1924 in Singapore. Till today, it manages and runs 39 screens in 7 locations in Singapore. Shaw Organisation aims to let all audience at Shaw cinema to enjoy independent films of any language, of all genres.
Features
Business model
Shaw online is a business to consumer (B2C) e-commerce website. The website is an information system showing all movie schedules and provides express ticketing service to all potential customers. Instead of purchasing the tickets over the counter, consumers can purchase tickets more efficiently under their secured online payment system.
It is also a business to business (B2B) website as the Shaw employs the services of CHASSAsia and Adobe flash player.
Shaw uses the ticketing system from CHASSAsia, whom develop and customize ticketing solutions for entertainment, travel and event management based business ticketing. CHASSAsia adopt the latest technologies from Microsoft providing high performance, rich and secured solutions for over the counter transactions. In addition, they provide ticketing solutions integrated with selected payment providers for online ticketing.
In extension, Shaw also does publicity for Adobe as Shaw’s website provides a link for consumers to download the flash player plug in for free so as to view the seating plan.
Payment scheme
Shaw Online uses a hassle free 3 step ticketing system to complete the booking effectively.
Step 1: Consumers need to select the date for the movie and decide between manual seat selection and best seats allocated by the system. After which, consumers can choose the timing for the movie.
Step 3: Consumers need to fill in their credit card (Visa, Mastercard and American Express) details to complete the payment. After submitting the page, a verification page will appear, showing the booking number for consumers to collect their tickets over the counter. There is also a “check booking” tab at the front page to check on the details of the booking.
Security
Security plays an important part in online transactions because consumers may be worried about the security ad confidentiality of the credit card number and personal data that the supply over the net.
In order to safeguard individual privacy, Shaw online uses the VeriSign services to secure their clients information. VeriSign is the leading Secure Sockets Layer (SSL) Certificate Authority enabling secure e-commerce, communications, and interactions for Web sites, intranets, and extranets.
Further more, Shaw has also been awarded the TrustSG seal which is a nation wide trust mark by the National Trust Council to recognize trustworthy e-commerce operators so as to guard against fraudulent and risks and as well as to assure consumers that their personal data and payment will be protected and handled in a secure manner.
RSS Feed
Really Simple Syndication (RSS) is an XML-based format for content distribution. Shaw.sg offers the latest movie schedules and promotions using their RSS feed which can also be access using ipod, mobile phones and PDAs. the feed will link back to Shaw online can consumers can book their tickets immediately.
The strengths of Shaw Online
1.The website is organized and relatively easy to navigate through the website as all the up to date information like latest movies, sneak preview and promotions will be readily available just at a glance of the webpage.
2.The secured payment system enables consumers to complete their online transactions safely and protecting consumers’ private information.
3.The RSS feed provides consumers with instant movie updates and promotions on mobile phones and ipod so that consumers can get tickets immediately.
4.Corporate or group bookings are available through hotline or simply just fill in a form online and the marketing team will get back to them.
The weakness of Shaw Online
1.The Shaw online payment system often encounters with technical problems which disallow consumers from accessing the website. Consumers who are in need of the tickets may turn to other organisations (E.g Golden Village, Cathay, etc.) instead. This will leave a bad impression for those who tried to access the website.
2.The payment system does not accept debit cards or Nets payment which is quite commonly seen in the market.
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